As part of my internship at the creative agency Design&Practice in Amsterdam, I took on the creative direction for a photo shoot for one of our clients. The client Weekamp is one of the biggest door manufacturers in the Netherlands and asked us to create an editorial shoot for three of their doors as part of their latest magazine.
The studio sets were styled in a modern, minimal and natural way to convey a warm and home like atmosphere. In order to achieve that, we matched each of the three doors to a mood and feeling as well as designing the studio set according to a room in a house to resonate on a more personal level with the potential customer and show the doors in use.
Furniture: HAY Design & BOLIA
SET NR. 1 - RUSTIC
SET NR. 2 - SOFT
SET NR. 3 - URBAN
First, I paired each of the doors with a unique set and feel and then created rough sketches with character-giving colours, key design elements, fabrics and curated furniture.
Once the designs were finalised, I personally contacted the furniture stores (mainly HAY Design and Bolia) and selected the final furniture and accessories in the stores according to my concepts.
I supervised the shoots on set and helped to set up and disassemble the sets.
magazine excerpt
