As an Art Director in Berlin, I led the creative direction for a campaign in collaboration with the agency's client T-Mobile, focusing on their Glasfaser (fiber optic) initiative, initially developed in German.
The campaign's primary goal was to develop a compelling narrative and that would resonate with both suppliers and house owners, encouraging the installation of fiber optic technology.
We crafted a B2B narrative emphasizing longevity, increased property value, and the broader impact of the technology, positioning Glasfaser as a strategic investment for the future.
The communication aimed to bridge T-Mobile with its local suppliers and ensure a clear, persuasive message reached customers, highlighting the value fiber optic infrastructure brings to their long-term investment.
Through this campaign, we successfully communicated the significance of Glasfaser in enhancing connectivity and ensuring sustainable growth in the digital age.
Comes, to stay
Fiber optics is more than simply the fastest Internet and following the latest trends. Fiber optics is an investment for life.
Thanks to its enormous performance and robustness, it is sustainable, reliable and future-proof. Once installed, it works for generations. It therefore provides precisely the stability that is important to our target group in these times of crisis and uncertainty.
Our promise:
Fiber optic is here to stay.
Fiber optic is here to stay.
original german version
Much more than just a wire.
Let’s be honest:
How many of us can truly articulate the specifics of the wires and connections technicians are installing?
And who among us truly cares about those details?
Exactly.
Exactly.
We don’t overwhelm our end users with information that is easily forgotten. Instead, we focus on what truly matters:
Fiber optics is so
much more than just a wire.
original german version
The greatest worth.
Do the grand, bold, and extravagant elements of life truly hold the most value? Is this notion even applicable to our real estate?
Consider lavish interiors that lose their charm after a few years, imposing chandeliers that fall short of illuminating the space, or a sprawling swimming pool that consumes money, particularly in the winter months.
We believe it’s worth delving deeper. After all, the true value often lies in the seemingly modest aspects—things like stable connections, reliability, and those unassuming, slender cables—which are exactly what every property owner seeks:
The greatest worth.
