For the Sony Music "MadeIt" creator relations event, I designed a visual language that celebrates the power of music and its ability to connect people. The poster design and digital invitation capture the energy and excitement of the brand through bold typography, vibrant colors, and dynamic compositions. The identity was crafted to reflect Sony Music's innovative spir it, creating a visual experience that resonates with music lovers and artists alike, while highlighting the brand’s commitment to creativity and collaboration.
The visuals play with the theme of a BBQ event, incorporating associations of a pool, garden, and cookout, while evoking intimate vibes that connect through music. This atmosphere is visualized through elements like water and analog cords, symbolizing the flow of music and the connections made in a relaxed, laid-back environment.
